Top 10 Strategic Uses of Internet Technologies

Everybody knows that the Internet has not only refined many established business model patterns but also spawned a series of completely new ones. Companies like Google and Facebook give away their products for free. Yes, but they earn billions on user data and targeted advertising. Amazon and Alibaba offer unlimited products without wasting money on shelf space. Skype and LinkedIn allure customers with free and basic services just to sell them pricy premium products later on.

Even though digitalization and the internet have radically changed the way we do business the physical in the digital world is still separated from each other. However, that is also about to change in the upcoming years with the internet of things. Many big tech companies are investing thousands of dollars to figure out how to strategically use this new internet technology in the practical business world. However, many small businesses are still trying to adapt to the change that the internet brought to the business world. Some of them are starting to understand the importance and need of internet integration just like your plumbers say if you are in San Diego then you might be aware of Cali's Choice Plumbing. They have a well-maintained website of their own to reach the target market. Similarly, if you are also one of the small business owners and are looking for the best strategic use of internet technology for your business, then here are the top 10 strategic uses of internet technologies, that will help you improve your business for sure.

Servitization of industries:

so in the past companies would simply produce products and sell them or they provide their services when someone asks for them personally. this is a nice one on one purchase, but if you create a service model based on this type of customer producer relationship. We bet it won’t probably last very long.

 

This is the reason why most of the big giants like Google, Apple, Facebook, etc were the first to service this process and give rise to a new business model based on the strategic use of new technologies. In the servitization business create an ongoing relationship with the customers. So they usually tend to be much more loyal in the long run and you have regular revenue streams coming in. So it's smooth and does not cause an issue for the companies.

Innovation:

There are new business and new business ideas popping out in the world every few seconds capable of revolutionizing the entire industry based on the effectiveness of internet technologies. And it goes without saying that we are also surrounded by some of the best examples of businesses that have already revolutionized the world we live in. For instance take uber, which simply utilized the existing technology to come up with something entirely new and amazing. Today almost 40 percent of the total world population that takes cab services on a daily basis uses uber. Another example is Amazon, which gives a new meaning to shopping using the internet.

Well, the point is, internet tech is a bit unexplored territory and it keeps on evolving day by day. So, nobody knows what type of crazy new service may appear in the market tomorrow. The Internet has become the new hub for innovation and if you already own a business, then you can also do something entirely new and unique of your own.

Quick Response To Market Changes:

Internet tools and technologies can also be used as backend support for your business. As there are a number of software and tools that you can utilize to quickly respond to the changes that happen in the market and formulate new strategies. This is especially beneficial for businesses that offer their services online.

Effective Analysis:

The Internet is home to the world’s largest data and also some of the best tools and software to analyze data. Google especially specializes in dealing with market data and analysis. You can also make use of Google tools and services to track your business progress. These tools provide you with proper reports based on your latest venture. So, if you feel like making some changes to the way you do business then make sure to check out these tools and make decisions based on precise numbers.

Enhance Customers Insight:

The Internet is also a great way of maintaining a close connection to your users. Companies specifically use tools to target and collect data about the target audience and reach out to them. This saves them time and resources as they are not advertising meaninglessly.

 Introduce New Revenue And Business Models:

You cannot really underestimate the number of businesses and sub businesses that operate on the internet. For instance, take a look at the Google advertising business model. Its a vast network of people who are either advertising themselves or other companies on their websites through google ads. Google's advertising business model is considered one of the most successful and effective business models out there in the market.

Provide Audience:

About 3.2 billion people were recorded to surf the internet on a daily basis, and you can imagine the rise in numbers after 5 years. In fact, the internet is home to the largest consumer base. Everyone on the internet is looking for something either it is a product, services, or information.

Expand Market Reach:

The Internet is what started the trend of outsourcing resources. People sitting in America can get their work done easily from people thousands of kilometers away here in Asia.

Easy Management:

Well, we are no longer limited by the physical presence of a human being. Companies make use of advanced software that helps them manage their data.

Sharing Resources:

You might have heard of technologies like cloud computing, the very fundamental technology that allows the sharing of resources with the help of the internet. Cloud computing has very vast applications and thousands of businesses run based on this technology. So, if your business requires you to share resources with someone sitting on the opposite side of the world, then we try out cloud computing platforms.

Author bio: Jacqueline is a marketing manager at Cali's Choice Plumbing & Restoration. We provide 24 hour emergency plumbers in orange county. She loves to write about plumbing services, Water Damage Repair, slab leak repair, Hydro Jetting and AC & heater installation.