How to Do Bulk SMS Marketing Using TXTImpact?

One of the powerful tools available for a business is SMS Marketing. It involves the use of text messages by a business to reach out to customers. A business can run a marketing campaign using text messaging and look forward to achieving effective results. Apart from the effectiveness of SMS Marketing, another of its key benefits is that it is highly cost-effective. While most marketing techniques are expensive, sending an SMS is inexpensive and a business needs to spend only a fraction of the money they do on conventional methods.

How to Do Bulk SMS Marketing Using TXTImpact?

The reasons why SMS Marketing is so effective are:

• SMS is the best way of communicating with customers since it can be delivered to their mobile phones instantly without the need for internet connectivity.

• Customers consider telephonic sales calls as intrusive and don’t respond to email marketing. This is where SMS Marketing proves to be highly effective. Studies show that more than 80%  of customers prefer receiving communication through text messages.

• More than 97% of mobile phone users read all messages received. This ensures a marketing message has a very high probability of being read.

Implementing  TXTImpact SMS Marketing

Bulk SMS Marketing involves the use of mass texting to send messages. It is easy and convenient to implement. A software service like TXTImpact can be very helpful in carrying out TXTImpact SMS Marketing. While SMS messages can be sent using a mobile phone, using TXTImpact will be helpful allowing text messages to be sent far more easily. More than 5,000 businesses use TXTImpact, so it is a tool worth considering.

Bulk SMS Marketing or Mass Texting can reach out to hundreds and even thousands of customers with a single click of the message. You can broadcast your message to all your customers, leads, or inquiries easily and conveniently, saving a lot of time that you would have otherwise spent in sending individual messages.

This is how it can be done:

• TXTImpact has a simple and easy option to send messages to any number of users you specify. You can choose all the users or a few of them, as per your choice. Type the message, select the customers, and click send - that’s it! 

• TXTImpact does not just allow ending a common bulk message but you can even send personalized messages. You can use merge tags to add the user’s name and other information so that the bulk message you send appears to be personalized for the user who receives it.

• You can send a text blast instantly or schedule a message to be sent at a later date or time. This is an easy option to send periodic messages to customers. Configure once and the messages are sent automatically at the scheduled time. This saves a lot of time and effort.

• You can import contacts using any list available in any file format. Once the list is imported, you can send messages to all of them.

When you use bulk text messaging through TXTImpact, there are many other features available that you can take advantage of. These features will help you run your mass texting marketing campaign in the most effective way:

• TXTImpact allows you to filter messages, so you can remove invalid numbers or any landline numbers that are present in the list.

• Apart from text, you can also send pictures in your message. This is useful when you want to send a product picture for a product launch campaign.

• While conventional SMS is restricted to 160 characters, bulk SMS through TXTImpact allows you to send longer messages, which are automatically broken up into smaller messages.

• You can add tiny URLs in the message that can be used to divert your potential customers to your website. It can also be used to track customer visits and thus determine the effectiveness of TXTImpact SMS Marketing campaign.

• You are legally required to allow customers to opt-out from receiving messages. When someone sends the keyword for the same, they would be automatically be removed from the contact list. This automation saves a lot of time for you.

• Integrated with social media is available so that the text messages you send can be posted on Facebook and Twitter simultaneously.

• TXTImpact has the provision of multiple account creation so that each employee can run his/her own campaign separately and need not use one common account.

• The Segmentation of customers is easy. You can segment your customers based on the data you have using ZIP code, area code, and other such information. Once the customers are segmented, you can run targeted marketing campaigns catering to specific segments.

TXTImpact is a very powerful tool that businesses from all sectors can use. The tool allows them to use bulk SMS marketing to reach out to their customers easily to run marketing campaigns.