5 Best Insurance Marketing Campaigns and Advertising Ideas

The insurance companies can focus on innovative digital approaches to reach out to more consumers and retain existing clients. This blog talks about the 5 best insurance marketing campaigns and advertising Ideas that insurance providers may opt to leverage the trend effectively.

The insurance market is booming day by day, and as insecurity is growing grave due to the crisis, the role of insurance is coming as a savior to help policyholders. As the world is currently facing the crisis due to the pandemic, the people are now investing in insurance policies to ensure their assets, life, health, business, etc. due to the market's uncertainty. To address the problems of buyers and leverage the opportunity, The digital platforms are capable of offering competitive advantages to insurance companies so that they can target their potential consumers through various mediums.

• Why is Digital Marketing Best to Target Potential Buyers for Insurance Marketing?

The potential buyer of the modern world is self-driven, and as compared to the traditional days, they are more aware of various aspects related to insurance policies. They spend a lot of time researching and understanding the pros and cons of policies, and then they decide which one is best for them. Their major source of knowledge and information comes from online platforms where they spend a lot of time reading information. The insurance companies and organizations can find a good scope through these channels to reach out to their potential buyers and sell them the right policy that they are looking for in the market.

5 Best Insurance Marketing Campaigns and Advertising Ideas

1. Social Media Marketing - Communicate with Consumers

Social media marketing and advertising is one of the best methods to reach out to potential consumers as a lot of people spend time on platforms like- Instagram, Facebook, etc. The organizations can maintain an active presence on these platforms to continuously update their potential and existing consumers through a variety of up-selling campaigns, offers, discounts, and benefits. This will not only help in keeping active communication with the consumer-base but will foster trust and interest in the brand. 

2. Use Strong Brand Messaging on Multiple Channels

The brand presence in digital platforms is quite essential for business growth. As most of the insurance companies also operate on the offline space, going for digital mediums may give them additional benefits in terms of reach and brand recall value among potential consumers. It will not only strengthen the brand identity but will help in portraying a positive brand image consistently on multiple channels. These channels might cover platforms like - YouTube, social media, content marketing platforms, email marketing, social messaging, etc.

3. Collaborate with Digital Leaders & Aggregators of Insurance Segment

The insurance companies may collaborate or strategize media strategy with some brands or organizations that hold a strong digital presence and have a good consumer-base. The best idea is to collaborate with aggregators or insurance platforms, which might give them the scope to advertise on their portal or social media channels. There are numerous insurance aggregators that feature the best insurance policies and products that might reach out well to their audiences. Some of the leading portals in the UK are GoCompare, Moneysupermarket, etc.

4. Develop a Landing Page for Better Discovery & Lead Generation

The micro-website or landing page is quite helpful to make your brand discoverable on the web, inclusive of leading search engines like- Google, Bing, Yahoo, etc. It not only helps you to drive better leads through other paid campaigns but also allows your potential consumers to find your brand on the web. It not only increases the loyalty and trust of consumers but also allows them to interact directly with the insurance company. The company can also leverage the paid marketing campaigns through search engine marketing to drive more leads.

5. Video Marketing & In-Stream Advertisements for YouTube

Video marketing is one of the effective methods to reach out to consumers as it engages audiences in a quite and interesting manner. From creating interesting brand videos about various insurance policies to consumer testimonials, it helps organizations to reach out to consumers in an innovative way. Not only it helps in fostering your commitment to saving people and their assets, but it also attracts more value and trust for your brand.

6. Follow the Comprehensive Digital Strategy

Following a comprehensive digital strategy may help you to leverage the latest trends in digital marketing. It will not only ease the process of interacting with consumers but also help in generating more sales through policy renewals and upgrade campaigns. For instance, having automated Email and SMS triggers on policy expiration can increase your sales goal for renewal of policy for your consumers so that they don't get an option to switch insurance providers. The comprehensive digital strategy focuses on touching every sphere consisting of social media, search engine optimization, SMS, email marketing, and integration of ERP, etc.

7. Attracts Your Audiences with Factual Information

The facts are quite important as they give exact and reliable information to the audiences. The campaigns can be planned around real facts, myths, and benefits surrounding the insurance policies to make people aware of them in a positive manner. These facts, if presented with a strong call to action embedded with trust can drive sales. Many insurance companies use the health data and ROI calculation method to lure their consumers into opting for insurance policies.

These insurance marketing campaigns and advertising campaign ideas may help insurance providers and organizations leverage the benefits of digital platforms and drive more sales. As the scope of digital advertising is wide and loud, it definitely brings leads and sales for the organization.