How to Finalize the Best Font for Logo Design

Well, fonts are one of the crucial design elements which you have used in your logo. It’s challenging to decide one or two best typefaces for your design which gives a pleasant look to your logo.

A correct font can convey a brand message to the audience and make a memorable identity. To do that, designers need to choose the perfect font for the logo. It can be a single font or a combination of more than one. 

The strategic use of the fonts can give your professional logo design an impressive look and shine out from others. It must be unique and hold the value of the brand.

There are plenty of choices for the fonts to choose. However, there are choices of fonts: one is free of cost and another is paid. Free fonts are commonly used by the people so won’t give any unique identity in the market. 

Paid typography is sometimes not budget friendly for many designers and companies. Therefore, there are some points that need to be taken into account to choose the perfect font combination for your logo. We will discuss that valuable tips on how to finalize the best font for logo design.

How to Finalize the Best Font for Logo Design

1. Font from the same family

One of the most important things designers need to think to choose the best font for business logo design. Generally, people look for the fonts from the different families to differentiate them. But the fact is that two different families will create conflicts. 

The font from the same family gives an alluring combination for your logo. It's a waste of time to use two different font family fonts for your logo design. Every font family consists of plenty of fonts with different versions like thin, bold and others. Designers need to find out the best combination suits for your logo.

For instance, if you have chosen to use a serif font family then decide the best combinations with different versions so that it looks appealing in hierarchy. Hence, you will definitely find a perfect pair of fonts from the same family, no need to go anywhere else.

2. Maintain contrast than conflict

Well, there are all types of fonts you can find from the different categories like thin and bold. Two different fonts doesn’t mean it looks perfect with each other, you need to choose which gives contrast appearance not the conflicting one. 

Sometimes in order to choose the best combination we end up with the conflicting fonts which ruin the whole logo design. The contrasting font enhances the readability, people can bifurcate the two different words and scan it properly from the distance also.

In your design one can be the title font and another is the sub title, so to differentiate these both and give the best visual impression the contrast font must be used. That’s why it’s preferable to use a font with contrast rather than the conflict. 

3. Meet industry requirements

Another very important point which you need to take into consideration while selecting a font for your business logo design. Your font is the most observed component in the logo, so it must reflect the purpose, goal, value of business. 

Product or service brand offers, type of audience of the brand and fonts must be linked with each other. Rather than following the logo design trends, you need to identify which one suits your brand most. For instance, if your brand provides the products related to the child’s items, then the fonts for your professional logo design must reflect fun and with unique shape. Thus, make sure your fonts are relevant to the brand, it attracts the potential customers.

4. Limit the number of fonts

The number of fonts you use in the design matters a lot in the overall appearance of the logo. It must be limited in number. Your professional logo design should not contain more than two fonts, otherwise it makes it confusing for the viewers. 

You can see any famous logo design, there will be one or two different fonts from the same family. However, you can break this tradition if your logo requires multiple fonts but it must be relevant to each other so that it holds the uniqueness of it. 

Some of the best font pairings for logo

• Helvetica and Garamond
• Source sans pro and Times new roman
• Calvert and Acumin
• Pacifico and Quicksand
• Fontin and Fontin sans

Wrapping up

Finalizing the font is always a tricky one for all the designers. From the thousands of fonts with different families and versions, they need to choose one or two. Above-mentioned points will help you to find out how to finalize the best font for logo design.