Best Time to Post on Instagram on Friday and Saturday

No matter where your followers are located, Friday and Saturday are today when engagement in Instagram posts is the best. However, we can't wait till Friday and Saturday to post our valuable Instagram posts, right! That's why, recently, almost 12 million Instagram posts have gone through analysis to present us with the topmost times to post on Instagram throughout the week. The results show 6.30 pm to 8.30 pm IST is the best time. But it may not work for your business. 

After all, every account on Instagram has different followers staying in different cities, countries, or even time zones. So, it's important to find out what would be your best time of posting on Instagram. Here let’s find out the best timings of posting on your niche-oriented Instagram account:

Best Time to Post on Instagram on Friday and Saturday

Global Best Times For Posting On Instagram

For 2021, Later has run an analysis of over 12 million global Instagram posts. The accounts they have chosen had 100 followers to more than 1 million followers. Best time to post on Instagram on Saturday? They found out that besides Friday and Saturday, every day has particular times where the global reach of the posts are high (The timings are in IST, so you would want to convert it into your time zone:

Monday: 7.30 am, 3.30 pm, and 7.30 pm IST (The early morning time may seem overwhelming, but you can post at other times)

Tuesday: 11.30 am, 1.45 pm, and 6.30 pm IST (The timings of Tuesday are quite favorable)

Wednesday: 8.30 am, 4.30 pm, and 5.30 pm IST (As the days change, so does the best engagement times on Instagram)

Thursday: 4.30 am, 6.30 pm, and 9.30 pm IST (When the weekend is almost here, the Instagram post engagement times go wild)

Friday: 12.30 am, 2.30 pm, and 10.30 pm IST (After all, it is Friday, and a long weekend awaits, and people have the time to relax. That’s why it is one of the best days for Instagram postings.

Saturday: 4.30 am, 5.30 am, and 8.30 pm IST (The long-wished break from the week-long 9-5 work schedule is here, and Instagram is virtually the best place to be and relax)

Sunday: 1.30 am, 4.30 pm, and 5.30 pm IST (Sunday sees moderately low footfalls on Instagram than Friday and Saturday)

Though these above times are the best times for Instagram posts on average, you would still want to find the best times for your posts. It is always wonderful to find the personalized times that are the best times to reach your audience:

Find Your Best Time For Instagram Posts

On the web, there are a few features and tools that let you nail your personal best time to post on Instagram:

You can use Instagram Insights to find out your top time zones. It will notify you when your fans are online.

With the help of spreadsheets, you can keep track of your posting experiments and find the progress rate of each post.

Finding Best Time Zones For Your Post And Find Out When Followers Are Online

The reach of your Instagram posts depends on the time zones of your followers on Instagram. So how can you research the optimal posting time of your Instagram posts? There are Instagram Insights for your rescue. It is Instagram's native analytics tool that shows the most active times when your followers are online. It gives insight into everything that you want to ask for: you can check from which time zones your followers belong, their gender, age group, along when they stay most active on Instagram. 

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You must know that you can access Insights only when you have an Instagram business profile or Instagram’s creator profile. By switching to Instagram's creator profile, you get access to the Instagram Creator Studio dashboard. It offers valuable audience insights that include special data for when your audience is online. With a creator profile, you get access to discovery data and growth insights.

It allows you to use the audience data and specify the top time zones when you should post your content on Instagram. According to your target audience specification, you can take advantage of Instagram Insights and post your content accordingly. As you have a clear understanding of the times when your post works best, you can schedule your posts exactly at those times.

Do Experiment With Posting Times And Measure Your Progress

If you want to crack the best times for yourself, you can start with creating a spreadsheet to track which times are working best for you. The spreadsheet allows you to check how much engagement your posts receive on different days and at different times. You can start three-five different times throughout your week to post your content. If you notice that the engagement rate is high at certain hours of certain days, you can post just around those times. 

It will take few weeks to determine the best times for you to post your content on Instagram. The information you gather from the spreadsheet will help you select the best days of the week on which days your Instagram posts do very well.

Other Factors To Consider

Not each and every audience will be active at the same time. So, there’s no fixed rule about posting at the best time on Instagram. However, there are general rules that you may consider to get more engagement:

The Instagram algorithm focuses on timeliness. So, very old content will not crop up on people’s feeds, giving space for newer content to show up. A post’s engagement rate and how long people spend on the post influences the algorithm.

Scheduling your posts can be a great idea to get more engagement. Instagram follows a compounding effect. When a post gets lots of engagement, Instagram bumps up your post higher on your follower's feeds. Therefore, the content gets a spot on the Explore page on Instagram. It can result in more audience seeing your post, allowing more engagement.

From where does your most active audience resides, and what're their time zones? When your specific audience lives in a particular time zone, you post your content at a particular time. However, when your audiences are scattered all across the globe, you have to experiment with the timing. Therefore, you may choose to post your content at different times to reach an audience of different time zones.

You should apply the best time to post strategy for both IGTV and Instagram Reels too. These two also get affected by the Instagram algorithm.

Posting content during off-work hours can be beneficial for your account. Few people join Instagram when they are glued to their office work. So, it is best to schedule your Instagram posts during off-work hours.