Top 7 Smart Ways To Grab More Bookkeeping Clients?

Regardless of years of experience, getting bookkeeping clients for your new business can be challenging. For someone offering bookkeeping services, you must find intelligent ways to get more bookkeeping clients to help increase your revenue.

And yes, you don’t necessarily need to invest a lot of money in marketing to increase your customer base.

In this post, you’ll learn some smart ways to get more bookkeeping clients for your bookkeeping business. 

Let's dive right in!

Top 7 Smart Ways To Grab More Bookkeeping Clients?

1.  Begin With Pro-Bono Work 

Wait, you are trying to make money while working on pro-bono can you help you? Yes. When you begin by giving out to the community, you’ll establish a flow-on effect where you’ll develop a network with high-profile people. 

At times, there is business right in front of you and you don’t even realize it. There is no harm in asking if your company logo can be added to the community newsletter. You can also advertise your business on a poster in return for your services. 

Commit to pro-bono for 6 months and see if you can get business out of the networks that you’ve built during community work. 

2.  Offer Something For Free 

The fastest way to get more bookkeeping clients is to offer something for free. 

Provide up-to-date information related to bookkeeping, best practices, and compliances. You can even offer bookkeeping services free for a month. 

Moreover, you can offer :

● Free bookkeeping templates.

● Share helpful bookkeeping tips.

● A monthly newsletter covering advice from industry experts. 

● Even guest posting on other websites can help you build a reputation. 

● Help others with ‘how-to’ videos 

3.  Referrals With Incentives 

Let your biggest fans be your brand advocate. Ask your best customers to refer to your bookkeeping services in their networks. You can even incentivize the service by offering some reward for new leads. 

Your existing customers play a vital role in helping you acquire new ones. Remember, before you ask them to refer, you need to give them a referral program that will entice them to vouch for you. 

4.  The Same Old Face-To-Face Networking 

Never underestimate the power of good old face-to-face networking. Indeed, it might seem like a lot of investment in time. Still, when you develop relationships while attending networking events, people do remember you. 

And if you offer them value, they might contact you for your bookkeeping service. 

Business bookkeeping? When you meet successful entrepreneurs you might be able to show them the importance of bookkeeping for their business. 

Cherish every interaction. Join the local networking groups and take the opportunity to attend various industry-related events. 

However, you must do industry-related research before arriving at those events. Whether your target market will be present? How will you pitch the bookkeeping clients so that they might leave a good first impression? Lastly, you can even give business owners bookkeeping templates for free. 

5.  Online Networking 

A significant advantage of connecting with other bookkeepers online is to learn from them, forge relationships and increase chances of referrals. 

It is worth considering your target audience before you invest in a social networking platform. For instance, LinkedIn might be the right choice for business owners to market and network. Facebook groups might help you get bookkeeping clients who need your service. 

Join the discussions and look for what people want. When you find a problem related to bookkeeping, solve it. 

You can also post your blogs online and get people to educate themselves with your expertise. 

6.  Boost Your Web Presence 

To maximize your leads, you must appear on the first page of Google. You need to hire a professional SEO to make it a reality. But the long-haul investment is worth it. These SEO experts know the art of increasing the domain authority (DA) of the website with which Google measures your website’s relevance to the customer. 

The goal is to get your business listed on several online directories. These directories will appear in search results and help you get traffic to your website. Learn the basics of digital marketing and how to increase your sales online. 

7.  Align With Bookkeeping Professionals

A wise way to get bookkeeping clients is to collaborate with other bookkeepers. Share your experience, learn from them. Give them value before you ask them for a favor. And once you give them value, they will be happy to reciprocate it with bookkeeping clients. 

Tell them about the type of bookkeeping clients you prefer and ask about their target customers. Ask them if you can help them with anything in return. The goal is to create a win-win situation for both.

If you’re wanting to attract more clients to your business, while equally reducing your own running costs, why not consider bartering? Want to know how does a bartering system work - Why not check out Baggls article. 

Final Words

Starting a bookkeeping business is not that difficult as most companies need some level of bookkeeping services. But in order to grow, you need a steady stream of bookkeeping clients. By following the above methods, you’ll get the opportunity to secure more customers. Good Luck!