3 Ways Your Business Can Use Hyperlocal Content Platforms to Increase Its Reach!

Hyperlocal: is it here to stay? Buzzwords seem to come and go, yet the idea of marketing to hyperlocal regions has been in existence since documented history and is absolutely here to stay. The only change history has demonstrated is in how we generate our hyper-marketed alerts to other people.

3 Ways Your Business Can Use Hyperlocal Content Platforms to Increase Its Reach!

Hyperlocal Marketing is the Oldest Type of Marketing in Existence

Hyperlocal marketing might be a new buzzword; however, it's likely among the oldest techniques of marketing that exist today. Before television, the Internet, radio - and print, merchants had no other choice than to depend on hyperlocal marketplaces to survive. Over time, the only thing which has changed is the technology out there that analyzes and markets to micro-regions.

What Kinds of Businesses Benefit from Hyperlocal Targeting through SpeakSpike?

All types of businesses in the area may take advantage of hyperlocal targeting through hyperlocal content platforms like SpeakSpike. Say you are a Tampa, Florida-based babysitter. Given you must offer your own mode of transportation, you likely want to appeal to parents in the community, yet not necessarily all parents within the state of Florida. Your business should—and may—narrow in on consumers inside a targeted radius of your babysitting business's location. 

That is the real benefit of hyperlocal targeting through hyperlocal content platforms like SpeakSpike. You are not wasting your ad spend on reaching customers who possibly might never have a reason to be near or go to your location. 

Below is a list of a few other factors to think about while establishing your hyperlocal targeting through hyperlocal content platforms like SpeakSpike:

● Where are your competitors located? That might help you discover where to target, as well as where to avoid.

● How many business locations do you have? A few hyperlocal targeting platforms allow you to establish targeting for several storefronts.

● How far will customers be willing to travel to get to your business? In the event where you're a traveling business, how far do you want to travel? For some kinds of services, people might want something directly on their block. For other people they might be willing to travel a little further for the best choice.

Benefits of using SpeakSpike

With a hyperlocal content platform, like SpeakSpike, businesses can organize events, post local news, and tell their city about their new business.

When a business organizes events, it builds brand recognition, showcases your venue, makes face-to-face connections, and strengthens your community.

Posting local news helps businesses because the more people become familiar with you, the more they'll trust and like you. Posting local news builds the know, like & trust factor. The more consumers know, like & trust you, the easier it'll become to build rapport.

With this in mind, the multitude of benefits that hyperlocal marketing may bring — not least brand engagement and relationship building — make it a plan for success that your business cannot afford to miss. In framing your brand's image around its local people and local impact, a culture of loyalty and trust may evolve between you, your consumers, and your employees.