Top 9 Advantages of Video Marketing For Boosting Your Businesses

Video content comes out on top in a time of YouTube, Live Streams, Instagram Stories, etc.

Video marketing is customizable, affordable, and can offer you a tremendous lead over your competitors when done well, whether it's for promoting a service or product, increasing consumer engagement, or growing their social media reach. Video marketing can help a company increase sales, leads, and brand recognition.

We've created a list of 9 of the top reasons to use video content in your marketing plan, including audience insights, critical statistics, and more.

Top 9 Advantages of Video Marketing For Boosting Your Businesses

1. Greater potential of customers are watching video content

Video marketing is popular, engaging, and entertaining. YouTube is the 2nd most popular search engine globally, immediately behind Google. YouTube has almost 1.9 billion monthly users, which is a staggering number. That's nearly a third of all internet users, and billions of hours of video are seen by people every day worldwide.

By incorporating video marketing into your marketing approach, you will be able to reach an extensive range of potential customers. If you take advantage of the video trend, you'll notice more engagement. Including videos on your retail sites, for example, has been proved to increase sales by 144 percent.

The age group of 18 to 34 watches the most video material, but that doesn't mean video shouldn't be a component of your plan if your demographic is older.

2. Video builds brand awareness and trust

Video can give a more intimate, complete, and entertaining connection compared to text. However, these two platforms should be combined to portray your business as helpful, educated, and genuine. From these two, the video is quite helpful.

You're more likely to build trust if you authentically supply supplementary information, whether from yourself, your colleagues, or your staff. That's what lead generation is all about: establishing relationships with customers based on their trust. We are not here to market; rather, we are here to educate.

Employee and customer testimonials and behind-the-scenes videos are great methods to demonstrate your company's human side. These videos can increase interaction and connect your company and potential customers.

3. Video aids in marketing

What's fantastic about video content is that it may work in tandem with your existing marketing efforts.

You can transform regular blogs into video format and even add more video content if you're currently writing regular blogs.

How-to blogs that are particularly useful can be turned into how-to videos. This gives your readers another method to interact with you while also converting your content into a more widely used format.

4. Higher rate of conversions with videos

YouTube is becoming increasingly popular as a source of entertainment and education. Before making a purchase, some individuals go to YouTube. Video product reviews are popular compared to an advertisement since they provide information about the goods and are generally unbiased.

This also applies to product videos included on your site's product pages. Before deciding on what to purchase, most users check YouTube for reviews, and on top of that, most users believe products are beneficial.

Videos demonstrating your goods and services are advantageous. It's also possible that vloggers and influencers will review your products on their social media accounts. It makes sense to get your items reviewed by industry-relevant personas, especially since influencer marketing is the fastest-growing user-acquisition avenue. They'll help you expand your audience and get a particularly spectacular return on your investment.

5. Google supports optimized videos

You can organically generate leads to your videos if you take the effort to design and promote them to search engines. This entails picking the correct video editor, generating a compelling thumbnail, ensuring the page it's seen on is interesting and SEO-friendly, and crafting catchy titles and descriptions.

You can put links and Call to action cards in your videos and video descriptions if you're posting content to YouTube. This is just one more instance of how video may assist in attracting visitors to your website.

There is a cost to having a link. Avoid including too many links or advertisements in your movies. If viewers feel overwhelmed by adverts, they will become less receptive to your marketing efforts and may even regard you as an annoyance. That isn't the inbound method.

Additionally, because AI can interpret video audio, search engines can utilize such transcriptions to find relevant videos depending on a search quickly as now it can even do police interview transcriptions.

6. Gain a competitive edge in your industry

One of the main advantages of video marketing is that many firms aren't using it.

However, how-to and product videos are becoming more popular, with 45 percent of marketers planning to create content for YouTube in the next year.

It makes perfect sense to jump on the bandwagon early and carve out a niche because of its present scarcity in marketing circles and the growing tendencies in its usage. This is your chance to get ahead of the game and start using video today.

7. Videos keep you relevant

Inbound visual marketing is a cutting-edge strategy to promote your company. Customers value current firms since it indicates that they are still topical. They continue to be on the cusp of contemporary culture.

Plus, nowadays, the video doesn't need to be traditional. You're no longer required to only produce simple storylines with new technologies like video filters, live video, etc. Virtual reality can also be used as an interactive video experience, with around 64 percent of marketers claiming it to be a useful strategy.

8. The increasing popularity of live-streaming

Live Streaming using Facebook and Instagram has grown in popularity over the past few years.

Live videos encourage people to engage in videos by commenting and liking the post. This engagement gets people involved and interested. Facebook Live allows creators to view and read comments and likes that other users post. This gives a greater sense of engagement for both the viewer and creator. Likewise, Instagram and Snapchat have rolled out features such as IGTV that remove time restrictions on posts, allowing for longer pieces of content to be posted without worries of shortening the content.

As more people start viewing content on their phones rather than on PCs or TVs, such platforms are becoming ever more popular.

9. Video content is growing rapidly

The way we employ technology is ever-changing. This implies using more formats than ever before to engage and receptive viewers for video marketing.

It's crucial to think about how videos may be used to make the most impact, from one-to-one marketing videos to live streams. With the potential of virtual reality, augmented reality, and streaming services at your fingertips, it is the ideal moment to get started with video content and stay relevant while coming up with lead generation strategies.

Businesses should carefully consider incorporating videos into their marketing strategy to increase conversion rates, drive sales, and raise awareness on social media.

However, it isn't as easy as pressing the record button. The goal is to find the proper tone, message, scheduling, and system to ensure you offer high-quality films that guide viewers through the sales funnel without being unpleasant or redundant.