The Rise of Athleisure in the Fashion Industry and What It Means

Athleisure is not a term unknown today. Clothing which was invented for comfort, practicality, and convenience, soon emerged as a new trend. And today, this trend has taken the fashion world by storm, and it seems to be here to stay.

When we say fashion trend, it does not mean one of those uncomfortable trends that are doomed to go out of sight and out of mind as quickly as they come. 

The athleisure wear trend has been around for a long time now and has only expanded its roots to stay even longer. In fact, it would not be false to say that athleisure wear has now become a lifestyle.

So, what is driving the rise of athleisure wear in the fashion industry, and what does it mean for the future of fashion?

Let’s first understand more about athleisure wears, and you will know why it has been gaining so much popularity.

The Athleisure Trend: What Is It?

Athleisure is a term for a clothing type that combines athletic and leisurewear, creating comfortable and stylish clothing that is suitable for both working out and daily wear. 

It has become increasingly famous in recent years, and its rise has had a significant impact on the fashion industry worldwide, including in India.

Why you might think, the reasons are multiple but simple. So let’s take a look.

The Rise of Athleisure: What Are the Factors Associated?

Athleisure has been around for a while, but it was not until recently that it became a major trend in the fashion industry. The rise of athleisure can be attributed to several aspects:

A Growing Focus on Health and Wellness

There has been a growing focus on health and wellness in recent years, and this has had a major effect on the fashion industry. People are more health-conscious than ever before, and they are looking for clothing that reflects this lifestyle.

Athleisure is the perfect fit for this trend, as it is designed for people who are active and health-conscious.

The Rise of Streetwear

Streetwear is a fashion direction that has been achieving favor in recent years. It is a style that is inspired by the clothing worn by skateboarders and hip-hop artists.

Streetwear is all about comfort and practicality, which makes it a perfect fit for athleisure. Many streetwear brands have started to incorporate athletic wear into their collections, and this has helped to drive the rise of athleisure.

The Growth of Online Shopping

Online shopping has changed the way people shop for clothing. It is now simpler than ever to find and buy clothing online, and this has helped to fuel the rise of athleisure.

People are able to shop for comfortable and stylish athletic wear from the comfort of their own homes, and this has made it more popular than ever.

This Men Multi Graphic Athleisure Sweatshirt from Edrio is an exceptional option if you are looking to shift to athleisure wear.

What Does the Rise of Athleisure Mean for the Future of Fashion Across the World?

Across the world, athleisure has become a global trend that has disrupted the traditional fashion industry. Brands have responded by creating new lines of sportswear and casual wear that are comfortable, versatile, and stylish. 

However, there are some differences in the adoption of athleisure trends across different regions of the world. For example, in the United States and Europe, athleisure has become a dominant trend that has impacted high-end fashion brands, while in other regions, such as Asia and South America, the trend is still in its early stages. Here are some ways that athleisure will impact the fashion industry:

More Comfortable Clothing

Athleisure has shown that people want clothing that is comfortable and practical. This means that we are likely to see more comfortable clothing in the future. 

Clothing that is created to be worn for everyday activities, such as going to work or running errands, will be more comfortable and functional.

More Versatile Clothing

Athleisure has also shown that people want clothing that is versatile. Clothing that can be worn for both working out and everyday wear is becoming increasingly popular. 

This means that we are likely to see more clothing that is designed to be versatile in the future.

For instance, these Black High Rise Cargo pants from Edrio can be styled in multiple ways for multiple places. You can rock them with a crop top at a party and can dress them up with a blazer to make your look more formal.

A Shift Away from High Fashion

Athleisure has shown that people are less interested in high fashion and more interested in practical and comfortable clothing. 

This means that we are likely to see a shift away from high fashion in the future. Instead, we are likely to see more clothing that is designed for everyday wear.

More Sustainable Clothing

Athleisure has also shown that people are interested in sustainable clothing. Clothing that is made from eco-friendly materials and is designed to last is becoming more popular. This means that we are likely to see more sustainable clothing in the future.

Conclusion

The rise of athleisure in the fashion industry has had a major impact on the fashion industry worldwide, including in India, and it is likely to continue to do so in the future. 

While there are some differences in the adoption and interpretation of the trend across different regions of the world, the overall trend is towards more comfortable, versatile, and functional clothing that can be worn both for exercise, daily wear, and on different occasions.

So, if you are still confused about including athleisure wear in your wardrobe, take a look at Edrio’s selection of the choicest athleisure pieces.